Business Development - Demand generation - Performance
Marketing - Branding - Creative - Content Marketing - Site
Content Strategies - Digital & UX Design - Data
Analytics - CRO Optimization - General Consulting - SAAS -
SFMC - Global B2B & B2C
Marketing & Sales Strategies and Operations Executive
with 20+ years of experience with B2B & B2C clients and
advertising agencies, successfully creating operations and
marketing policies which increased sales by as much as 500%.
Skills include business model evaluations to improve online
profitability, attribution modeling and performance
marketing strategies and executions. I’m an ambidextrous
thinker, a consummate “builder”, always working to find
better ways for automation, conversion rate optimizations,
data transparency and integrations to better ensure 100%
data-driven decisions and growth. I’m a hands-on VP of
Marketing, able to complete all the tasks I ask my team to
lead.
LinkedIn
Indeed
Angel
Resume
Upwork
Predictive Index - Insights - Business DNA - Traitify - Meyers Briggs - DISC - BRYQ - KOLBE - Crystalizer - Criteria
Autobytel - Conversion Rate Optimization
Automation
Read about an automated system I created to
expand paid search keywords from 50,000 to over 5 million
and improve ROI by over 100% in the first day.
Higher Learning Technologies - Growth and
Marketing Strategies
Read about the strategies I implemented in
the e-learning space to help improve ROI by over 200%.
Nurse.com B2B Salary Survey - Content
Marketing Campaign
Read about an impacting content marketing
campaign to drive high-quality B2B sales leads.
Wipro – Demand
Generation Growth & Operations Engagement
Read about a 2-year engagement to improve
B2B MQL and SQL quality on LinkedIn while improving
operations and MarTech solutions to reduce marketing
campaign launch timelines.
Matt Peloquin
+1 (310) 896-5699
matt@clearstage.com
Bachelor's of Arts - Communications
Bachelor's of Arts - Psychology
Executive Masters of Business Administration
Candidate for Doctorate in Psychology
(2024)
Fractional CMO • Jan 2000 - Present
Marketing Executive •
Jan 1998 - Present
| AGENCIES: | iProspect, Fearless Media, MGH,
Born Group, Pod1, Group FMG, Adchemy, O'Grady
Meyers, Ovative Group, TribalDDB, Liquid
Designers, Grafik, Compass Knowledge, Again,
Apollo Interactive. Gaia Group, Quench, Vigor,
Varsity, Love & Company, Pavone, PMG,
Masterworks, WalmartLabs |
|
| AUTOMOTIVE: | Capital
One Auto Finance, Autobytel, TrueCar,
CarSmart, Car.com, Autoweb, Autosite, VA Tire,
Harley Davidson |
|
| COMMUNICATIONS: | Hawaiian Telecom | |
| EDUCATION: | Relias, Nurse.com,
ContinuingEducation.com, Higher Learning
Technologies, University of Phoenix,
University of Cincinnati, Stevenson
University, Charter Schools USA, School Group |
|
| ENTERTAINMENT: | PBS, PBS Kids,
WGBH, Design Squad, Peep and the Big Wide
World, Plum Landing, CinemaNow, iHeart, Clear
Channel |
|
| FINANCIAL: | Capital One,
Capital One Auto Finance, Convergent Wealth,
Anybill, Ameriquest, Commercial Bank of New
York, Credentity, ThinkCreditReport, Western
Federal Credit Union |
|
| FOOD & RESTAURANT: | Nestle, Chili's, Jack in the Box, Fazoli's, Del Monte, StarKist, Sun-Maid, Chasin’ Tails, Erik's DeliCafe, Marble Slab Creamery, Great American Cookie, Taste of Orange County | |
| HEALTH & WELLNESS: | Relias, Optavia,
Nurse.com, Higher Learning Technologies,
NCLEX Mastery, University of
Maryland Medical Center, Evariant, Blue Cross
of California, Prostate Cancer Foundation,
Powerbar, Curves, HCPlive, Visonworks, Capital
Vein, Love & Company, Mount Nittany
Health, Commonwealth Senior Living, ContinuingEducation.com,
|
|
| HOMES: | Tripoint Homes,
Bozzuto, Brookfield Homes, Eya, NuLook, Next
Day Moulding |
|
| HOMES SERVICES: | JK Moving, Reliant Energy, DS Waters, BidMyCleaning | |
| PUBLIC AFFAIRS: | DDC Advocacy, One Bread Foundation, Southern Strategy Group, American Bureau of Shipping, Alliance for Main Street Fairness, American Petroleum Institute, American Beverage Association, Private Equity Growth Capital Council, Workforce Fairness Institute, Solar Secrets | |
| RETAIL: | Staples, Meijer, Piperlime, American Apparel, Cole Haan, Talbots, ApartStyle, Sassoon, Curves, Piperlime, Fossil, Skagen | |
| CHILDREN: | Toys R Us, Babies R Us, Diapers.com, PBS Kids, WGBH, Design Squad, Peep and the Big Wide World, Plum Landing | |
| MEN'S & WOMEN: | American Apparel, Cole Haan, Talbots, ApartStyle, Sassoon, Curves, Piperlime, Fossil, Skagen | |
| SAAS: | Relias, Nurse.com, ContinuingEducation.com, Higher Learning Technologies, NCLEX Mastery, ChannelAdvisor, OpenText Security, Guidance Software, Sophos, Astaro, PodKeeper, Anybill | |
| SENIOR
LIVING: |
Varsity Senior Living
Agency, Love & Company Senior Living
Agency, Commonwealth Senior Living,
Edgewater, Meadowood, John Knox Village,
Carlyle Place, The Knolls, The Overlook,
Trinity Landing, Westminster Canterbury
Richmond, St. James Place, Blue Skys of
Texas, Channing House, Bethel |
|
| STAFFING: | Wipro,
Nurse.com, AlwaysHired |
|
| TRAVEL: | Norwegian Air, Hawaii Visitor & Convention Bureau, OC Tourism | |
| VIDEO GAMES: |
Bethesda Softworks,
2K Games, Epic Games, Gearbox Software, Atari,
GameFly, Fortnite, Fallout 4, Civilization VI,
DOOM, Elder Scrolls Online, Skyrim, Duke Nukem
3D, Quake, Paragon, Prey, Dishonored 2,
Skyforge |
|
Demand Generation Consultant •
February 2022 - December 2023
* Demand Generation consulting to update marketing
strategy and operations processes to improve overall
company ROI
* Management of all LinkedIn campaign marketing
strategies and Salesforce and Marketo operations
processes to improve overall company ROI
* Revamped martech operations to improve campaign
launch turnaround time from 14 days to 12hrs
* Created automated system reducing Paid Social staff
from 5 employees to 1
* Increased click engagement by
400%
* Increased SQL LinkedIn lead
form completions by 250%
* Increased SQL via on-site
conversions (whitepapers, report downloads, event
registrations) by 300%
* Decreased cost-per SQL by
300%
* Migration of Salesforce &
Asana project management system to Workfront
Growth Consultant • January 2021 - Present
* Growth strategy consultant for 27-location franchise specialized in gourmet delicatessen cuisine
Marketing Strategies and Operations Consultant • Aug 2020 - Mar 2022
* Marketing operations and media strategy direction for PMG clients focused on portfolio of 5 senior living facilities via Varsity, healthcare clients such as Optavia and Mount Nittany Health and various food-industry clients including Sun-Maid and DelMonte
Vice President of Marketing Innovation •
Jan 2021 - Oct 2021
Demand Generation & Marketing Manager • Jan 2020 - Aug 2020
* Increased Nurse.com Digital Advertising sales leads
by 262%
* Launched automated Digital Advertising sales lead
generation and attribution system between lead source
and Salesforce
* Channel Marketing Management for
ContinuingEducation.com product
* Devised product marketing strategies for all aspects
of Digital Advertising including site management, A/B
testing, promotions and event coordination
* Position eliminated due to Covid-19 resource
limitations
Head of Performance Marketing • Nov 2018 - Nov 2019
* Increased digital marketing ROI by over 200% Y/Y
* Spearheaded marketing prioritization shift from
mobile to web
* Management of performance marketing channels of Paid
Search, Re-targeting, Apple Search, Google UAC for
Android and iOS, affiliates
Performance Marketing Manager • Aug 2015 - Jan 2018
* Increased US paid search ROI by over 150% Y/Y
* Performance marketing management for US, IE, AR,
ROW, SG markets
* Management of performance marketing channels of
Paid Search, Retargeting and Metasearch on Kayak,
Skyscanner and Google Flights
Head of Performance Marketing & Marketing Consultant • Nov 2015 - Jan 2018
* Department Management of Paid Search,
Google Display Network, YouTube, Apple Search,
Amazon AMS, Google UAC marketing channels
* Clients include Bethesda Softworks, 2K, Epic
Games and Gearbox video game titles including
award-winning titles Fallout 4, Dishonored 2,
DOOM, Civilization VI, Fallout Shelter
(mobile), Elder Scrolls, Skyrim, Quake
Champions, Bulletstorm
* Implemented attribution modeling for
Bethesda client
* Contractor role
Marketing Consultant • Sep 2015 - Jan 2017
* Devised and implemented digital marketing strategies for clients such as Stevenson University, University of Maryland Medical Center, Great American Cookie, Marble Slab Creamery, Capital Vein and Ocean City Tourism
Marketing Consultant • Feb 2015 - July 2017
* Devised and executed marketing strategies to for client portfolio to increase demand, sales and engagement
Marketing Consultant • Aug 2011 to Jan 2016
* Devised strategic marketing plans
for DDC clients, focused on organic
and paid search conversions and
awareness growth
* Clients included: Southern Strategy
Group, American Bureau of Shipping,
Alliance for Main Street Fairness,
American Petroleum Institute, American
Beverage Association, Private Equity
Growth Capital Council, Workforce
Fairness Institute, Solar Secrets
Marketing Consultant • Aug 2015 to Mar 2016
* Devised and executed marketing strategies to increase ecommerce sales for health tech company
Marketing Consultant •May 2015 to Jun 2016
* Devised and executed marketing strategies for SaaS home rental company, to increase sales lead demand
Marketing Consultant•
Feb 2015 - Apr 2016
Marketing Consultant • Mar 2014 to Feb 2015
* Served as Paid Media and Search
Engine Marketing Manager in a
contractor/consultant role for the
New York digital agency.
* Planned and executed PPC
campaigns, including account
setup, strategy development,
organization, and management.
* Daily use of reporting,
analytics, and trend tools,
including Google Analytics,
comScore, and Compete.
* Managed day to day communication
with client for all things paid
search and display including best
practices, presentation decks and
assisting with strategy plans.
* Monitored PPC and display
trends, best practices and
techniques to ensure correct
account spend/growth, identify new
opportunities.
* Proactively researched campaign
issues and formulate actionable
solutions based off findings.
Digital Engagement Strategist • Oct 2014 – Mar 2015
* Provided consultation
services as a contractor for
the Boston, MA based
television network for (3) PBS
Kids brands.
* Audit and analysis of all
social media channels for (3)
PBS Kids brands to assess what
needs to be improved and what
is working.
* Audit and analysis of
websites for (3) PBS Kids
brands, providing
recommendations for each.
* Created plan of action for
each of the (3) brands to
optimize engagement and
increase online traffic.
* Created automation system
for easily sharing social
media posts across
specifically chosen channels.
Agency
Client Services
Consultant •
May 2012
to Jun 2013
* Search Engine Marketing
Consultant within the
Agency Relations &
Client Services
department.
* Executed analysis on
search performance to get
actionable conclusions and
strategic direction.
* Implemented campaign
launch tasks and QA
checks.
* Assisted in campaign
launch integration
testing.
* Oversaw execution of
day-to-day IntentMap
optimizations such as
keyword expansions, ad
copy optimization, ad
grouping methodologies.
* Drove advanced ad hoc
optimizations leading to
campaign and partnership
success.
* Built relationships with
agencies for managed
categories.
Marketing Consultant • Jun 2011 to Feb 2014
* Devised and executed
marketing strategies for
SaaS accounting software
company, to increase sales
lead demand
Marketing
Consultant •May
2012 to Nov
2014
* Devised and executed
marketing strategies to
increase inbound sales
leads
Marketing Consultant • Jun 2010 to Jun 2011
* Devised and executed
marketing strategies to
increase inbound sales
leads
Head of Search Operations • Aug 2010 to Feb 2012
* Devised and executed
marketing strategies for
client portfolio to
increase demand, sales and
engagement
* Contractor work for
Buenos Aires, Argentina
agency
Marketing Consultant •Nov 2010 to Jun 2012
* Managed all areas of
search engine marketing
campaigns in the United
States, UK, Canada,
Australia, Germany,
France, Japan and Korea.
* Maximized a $50,000
monthly budget to generate
over $500,000 per month in
revenue.
Marketing Consultant • Jun 2009 to Mar 2010
* Managed all areas
of search engine
marketing campaigns in
the United States, UK,
Canada, Australia,
Germany, France, Japan
and Korea.
* Maximized a $50,000
monthly budget to
generate over $500,000
per month in revenue.
Marketing Consultant • Aug 2010 to Current
* Devised and
executed marketing
strategies to drive
donations and
engagement for
non-profit research
organization
Marketing
Consultant •
Sep
2019 to May 2010
* Devised and
executed marketing
strategies to increase
inbound enrollment
leads for the
University of
Cincinnati Criminal
Justice Master's
program
Marketing
Consultant •
Nov
2009 to Jul
2010
* Devised and
executed marketing
strategies to increase
user engagement and
drive North American
bookings
Marketing
Consultant •
Oct
2009 to Sep 2014
* Devised and
executed marketing
strategies to increase
sales lead demand
generation
Marketing
Consultant •
Feb
2007 to Feb 2009
* Devised and executed digital marketing strategies for agency O’Grady Meyers for client Nestle for PowerBar brand, optimizing towards brand engagement and sales through the primary channels of Search Engine Marketing and SEO.
Director, Paid Search & Customer Acquisition • Dec 2005 to Jan 2007
* Authored
business and
technical
requirement
documents for
search
marketing
technology
tools.
* Produced
dynamic
landing pages,
creative
production
tools for
local user
targeting,
cross-website
product
up-sale
portals.
* Managed
external
relationships
with lead
buyers,
helping to
negotiate the
best prices
for purchased
leads,
* Targeted new
partnerships
to further
monetize all
conversions
while also
serving as
product
manager for
Amazon Car
Buying program
* Reported to
the COO on all
areas of lead
acquisition
and referral
* Businesses
managed
included:
Zag.com,
SimpleCarQuote.com,
JoinDriveOne.com
Manager of Search Engine Marketing • Jan 2005 to Dec 2005
* Increased
Search
Marketing ROI
by 100%
(approximately
$200K monthly)
within first 3
months
*
Collaboration
with business
development
team to devise
strategies for
CPA
partnerships.
* Developed
creative copy,
keyword lists,
implemented
search
strategies and
analysis of
search
marketing
campaigns.
* Created
technical and
business
requirement
documents for
website
revisions and
enhancements
to in-house
bid manager
system “Black
Condor”
* Sites
managed
included:
Autobytel.com,
Autosite.com,
Autoweb.com,
Car.com,
CarSmart.com,
OnlyAutos.com
Search Engine Marketing Manager• Aug 2004 to Jan 2005
* SEM
Manager for
the first
Search Engine
Marketing
department
within the
global agency
DDB.
* Developed
creative,
keyword lists,
implemented
search
strategies and
all analysis
of search
marketing
campaigns.
* New Business
Development to
devise
strategies to
best obtain
new clientele.
* Management
of affiliate
campaigns
using 3rd
party services
such as
Commission
Junction,
LinkShare,
Direct
Response,
WhiteFence.
* Clients
included:
Ameriquest,
eHarmony,
Water.com,
Hawaiian
Telecom,
Hawaii
Visitors
Convention
Bureau,
CinemaNow
Manager of Search Engine Marketing• Oct 2003 to Aug 2004
* Built SEM
department for
the Los
Angeles
agency,
devising all
paid &
organic search
strategies and
analysis for
clientele.
* Assisted in
new business
development to
devise
strategies to
best obtain
new clientele
* Management
of affiliate
campaigns
using 3rd
party services
such as
Commission
Junction,
LinkShare,
Direct
Response,
WhiteFence
Clients
included:
University of
Phoenix, Blue
Cross of
California,
Chilis, Jack
in the Box,
Curves
International,
Pardee Homes,
Eye Care
Centers of
America,
Fazoli's,
North American
Travel
Journalists
Association,
Reliant Energy
Manager
of Search
Engine &
Online
Marketing
•
Mar
2003 to Oct
2003
* Managed
paid and
organic search
for enterprise
antivirus
software
company
Astaro.
* Negotiated
contracts with
partners
Tucows and
CNet,
design/tracking
of corporate
newsletters
via
ExactTarget.
* SEO rank
improvement
from >100
to 1st page
for over 20
desired
keywords
* Development
of syndicated
materials such
as RSS and .JS
feeds to
provide free
content which
added a new
inbound link
to Astaro.
Manager
of E-Commerce
and Online
Marketing
•
Mar
2002 to Mar
2003
* Revised
company
business model
to stimulate
ecommerce
profitability
as well as
design and
administration
of all web
properties.
* Managed all
email &
online
marketing
including SEO
rank increase
for keyword
“contemporary
furniture”
into Google
top 20.
* Targeted and
weighed
economical
options for
various
third-party
services such
as email
clients &
web servers
and negotiated
contracts.
* Construction
of internal
sales tools
such as the
Product Image
Library and
Web
Information
Guide to aid
all store
location
personnel.
Manager
of Online
Marketing
& Web
Production
•
Jan
2000 to Jan
2002
* Managed
all areas of
online
marketing, web
design,
corporate
intranet
development,
SEO, while
coordinating
marketing
& print
advertising.
* Worked with
various 3rd
party
companies,
maintaining
company
ebanking
software.
* Training of
all new
customers
while
providing
Customer &
Technical
support for
all user
technical/customer
inquiries.
Client
Services
Associate
&
Production
Coordinator
•
Sep
1998 to Nov
1999
* Client
support for
Smooth Jazz
Network TM
Program
Directors
&
Consultants.
* Organized
&
scheduled
production for
all Broadcast
Architecture
Mix MasterTM
reports.
* Performed
all video
editing for
Focus Group
videos.
* Developed
cross-corporation
extranet for
client data
sharing,
maintenance of
Company
website, IT
trouble-shooting
development.
Copy
Editor
•
Sep
1997 to Sep
1998
* Copy
Edited the
1998 E&P
Journalism and
Fellowships
Guide.
* Copy edited
material for
E&P Market
Guide, E&P
Directory of
Syndicate
Services.
Director of
Radio
Promotions
Director
of Radio
Promotions
•
Sep
1997 to Sep
1998
*
Responsible
for all
decisions of
radio
promotion,
promoting 20+
artists.
* Arranged
press &
radio
interviews for
touring
artists.
* Wrote &
designed all
press
materials
& trade
journal ads.
Administrative
Research
Assistant
•
Sep
1996 to May
1997
* Directed
laboratory
staff of (7)
research
assistants in
Psychology
Dept. for
Susan
Whitbourne,
Ph.D.
* Devised
approaches for
data coding of
survey
responses,
while trouble
shooting all
computer
problems.
* Assisted
with
experimental
and
bibliographical
research for
textbook
publication,
Psychology and
Aging.
Radio
Promotions
Specialist
•
May
1996 - Sep
1996
*
Strengthened
skills in
promotional
work and
research
participation,
while adding
to
professional
understandings
in such areas
as advertising
revenue and
radio sales;
attendance at
all station
meetings.
* Remote
location
set-ups/
promotion work
at such sights
as AVP
Volleyball
Tournament,
Belmar, NJ.
* Assistant
Producer for
AM morning
drive radio
program
On-Air
Talent and
Producer
•
Jan
1994 - Sep
1996
* Member of
10000 watt FM
station,
broadcasting
across Western
MA.; Sports
Department
* Duties
include
production and
interview work
for such
programs as
first ever
collegiate
water polo
broadcast.
* Weekly
sports news
writing,
broadcasts,
and AP Wire
service use.
* Color
commentary for
nationally
ranked men's
and women's
basketball
programs.
* Underwriting
work to raise
money for
station
budget.
• Certified Blockchain and
Digital Marketing Professional™
•
Bing Ads Accredited Professional
Certification
• Google Ads Display
Certification
• Google Ads Mobile
Certification
• Google Ads Search
Certification
• Google Ads Video
Certification
• Google Analytics Individual
Qualification
• Google Digital Sales
Certification
• Google Shopping Ads
Certification
• HubSpot Inbound
Certification
• HubSpot Inbound Marketing
Certification
• HubSpot Social Media
Certification
• Marin Software Account
Administration
• Marin Software Campaign
Management
• Marin Software Reporting
• Marin Software Search
Certification
• Moz SEO Training Course
• eMarketing Institute Search
Engine Optimization Certification
•
HIPAA Privacy and Security Certification
| • United
States • United Kingdom • Ireland • Canada • Australia • Germany • France • China • Japan • Korea • Argentina |
• Mexico • Chile • Austria • Czech Republic • Norway • Sweden • Finland • Iceland • Denmark • Netherlands • Greece |
•
Israel • Croatia • Hungary • Serbia • Singapore • Malaysia • Thailand • New Zealand • Morocco • United Arab Emirates |
CollegeSportsInfo.com:
•
Owner
and operator of unique, high traffic,
revenue producing website dedicated to the
topic of college sports.
•
Negotiation
of all advertising contracts &
management of all affiliate partnerships.
•
Writer
and editor of various articles, many of
which have been syndicated to various print
and online media outlets.
•
Provide
radio guest spots for various sports
stations as well as interviews with
interested print and internet sites.
•
Consultant
role for various sports related websites,
providing assistance in development
strategies.
FoodSherpas.com:
•
Food
and travel website
ConfidentCanine.com:
•
Animal
rescue volunteer work
MenuMixMarketing.com:
•
Online
marketing services in search engine
marketing, social marketing and reputation
•
Prostate
Cancer Foundation:
Marketing Consultant - helping drive
donations and awareness for prostate
cancer research
•
One
Bread Foundation: Advisory
Board - focus is to raise funds for
children who have become victims of
sex trafficking
•
School
Group : Director
of Marketing: leading a global
movement to change education
with international
peer-to-peer e-learning network
•
Independent
Living Housing:
Board of Directors - non-profit
organization founded to
educate children,
teens, young adults, and adults
with learning disabilities
•
Much
Love Animal Rescue:
Animal rescue group in
Los Angeles, CA
•
Rover
Rescue:
Animal rescue
group in Los
Angeles, CA
•
Donors
Choose: Education
non-profit group
•
Recreation.gov:
Environmental non-profit
•
ConfidentCanine.com:
Animal rescue
group consulting
Increased Nurse.com Digital Advertising sales leads by 262% Y/Y
Sales Lead Generation, Strategy
Increased digital marketing ROI by over 200% Y/Y
Optimization, ROI, A/B Testing
Increased paid search ROI for multiple title launches while implementing paid search sales attribution system">Attribution Systems, Paid Search, YouTube Ads
Launched digital marketing in UK, Canada, Australia, Germany, France, Japan and Korea.
Branding, Paid Search, Market Launch Strategies
Developed marketing strategies for political advocacy groups
Politics, Market Strategies
Devised digital marketing strategies for the Powerbar brand.
Branding, Illustration
Phone & WhatsApp
Schedule A Call with Matt
Peloquin |
|
